>>13If it's logistics data can allow it to consistently get packages to customers within 24 hours at a low cost then nobody will be able to compete and they will completely own the eccommerce industry
Ecommerce != Logistics. If that's your argument, then UPS and FedEx would supposedly be sitting on a goldmine of data. But they're not because the data is useless. The only thing that can be gained from it are the best flight/road paths which can be computed without any data by ancient graph search algorithms from the 1960s.
You forget that Amazon also operates the largest enterprise cloud in the world and controls a significant portion of all data collection in the world
If Amazon were actually peeking into people's AWSes a la PRISM, they would be sued for far more than what can be gained from looking into them. Again, the only possibly marketable data here would be how to efficiently place data centers around the world with respect to ISP infrastructures, which is an already-solved algorithm.