Tfw astrology shilling has ramped up

And not, they're not shilling for Chinese astrology, but down-syndrome """Western""" astrology nonsense that has zero utility beyond enriching people pushing it.
What is going on?

Over the past two to three years, astrology has shifted from being a niche interest to a major point of enthusiasm for many women and queer people. Broadly, VICE's channel geared towards women and the LGBTQ community, gets a huge amount of traffic from astrological features and horoscopes. Other media platforms for women have noticeably ramped up astrology content from filler to the forefront.
In 2016, mental health was prime meme fodder; now, astrology memes are all over our timelines.

https://www.vice.com/en_uk/article/qvq87p/why-straight-men-hate-astrology-so-much

those people aren't actual occult masterminds with a big plan

The people who push a specific agenda are "scribes of pharaoh", they're intellectual pawns, i refere to the people ordering this agenda. There is something definetely fishy, as the women/LGBTQ++ crowd are 99% easily programmed NPCs - and astrology is one of best venues to push programming into sheep masses.
Horoscopes can alter a NPC day, nothing stop them making 12 similar predictions to match 100% of audience to push someting.