Tfw astrology shilling has ramped up

And not, they're not shilling for Chinese astrology, but down-syndrome """Western""" astrology nonsense that has zero utility beyond enriching people pushing it.
What is going on?

Over the past two to three years, astrology has shifted from being a niche interest to a major point of enthusiasm for many women and queer people. Broadly, VICE's channel geared towards women and the LGBTQ community, gets a huge amount of traffic from astrological features and horoscopes. Other media platforms for women have noticeably ramped up astrology content from filler to the forefront.
In 2016, mental health was prime meme fodder; now, astrology memes are all over our timelines.

https://www.vice.com/en_uk/article/qvq87p/why-straight-men-hate-astrology-so-much

>>2
First I'd like to understand why shilling occurs and what it suppose to do.
I have very few theories;
1.Zodiac sigils in public consciousness.
I don't think thats going to do anything.
2.Preparing to push caste-systems, using zodiac and MBTI to justify special treatment.
3.Diverting attention from some major occult trend towards astrology.