Release The Tide Pods

Whos behind this "tide pod challenge" and why teens are dumb enough to try it? Its grown enough that Facebook and Youtube censor them.
Is it something US-specific?
Why Tide didn't stop producing them or at least change the appearance(to something ugly black/brown)?
Reference: https://en.wikipedia.org/wiki/Tide_Pod_challenge

>>8
Hi Cudder. Does AMD's PSP have the same security concern that Intel's ME has? Thank yiu sir.

>>10
But what about AMD vs Intel?