Official Hooktube Thread

Since every other discussion seems to be getting derailed with Hooktube/Anti-hooktube flaming. So type away! I'll start:

Anti-hooktubers, why don't you like Hooktube? Are you incredulous to the legitimacy of such a project? Or do you think it's unethical? Or are you frustrated that there are people using Hooktube and not looking for a true, viable alternative to YouTube?

Starting to see the following on hooktube vids:

Got a small biz with a youtube presence?
This video spot is for sale

Guess swack has big plans!