>>5>We're
Wrong, again. When some words are needed to get a point across, you can just hire an Indian to do it for less than 4c per 100 words. What, pray tell, is "creative" about that? It is the point behind the words that is creative, paying pajeet or jk rowling to shit out some barely sensical word arrangement is just commerce.
Just like any 3rd world street shitter can write the Java to give life to an app, but it is the development of the IDEA of the app, and, to a lesser extent, the imagining of the UI, that is fundamentally creative.